Privacy Policy

1. Information We Collect

When you contact us to book, modify, or cancel travel services, we may collect the following categories of personal information:

Personal Identification Information

• Full legal name (as it appears on your government-issued ID or passport)
• Date of birth
• Passport or government ID number, expiration date, and issuing country
• Nationality and country of residence

Contact Information

• Phone number(s)
• Email address
• Mailing or billing address

Travel & Booking Information

• Flight preferences, travel dates, destinations, and itinerary details
• Seat preferences, meal requirements, and special assistance needs
• Frequent flyer numbers and loyalty program details
• Co-passenger information provided by you

Payment Information

• Credit/debit card details (processed securely — we do not store full card numbers)
• Billing name and address
• Transaction reference numbers

Technical & Usage Information

• IP address, browser type, and device information when you visit our website
• Pages visited, time spent, and referring URLs
• Cookies and similar tracking technologies (see Section 7)

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Booking & Fulfillment: To process flight bookings, issue tickets, and confirm reservations with airlines.
• Customer Service: To assist with changes, cancellations, seat upgrades, and general inquiries.
• Communications: To send booking confirmations, itinerary updates, and important travel notifications.
• Compliance: To comply with airline requirements, government regulations, and international travel documentation standards.
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized use of our services.
• Marketing: With your consent, to send promotional offers and travel deals. You may opt out at any time.
• Analytics: To improve our website performance and service quality using aggregated, anonymized data.
• Legal Obligations: To comply with applicable laws, regulations, and lawful government requests.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

• Airlines & Global Distribution Systems (GDS): To issue tickets and complete your booking (e.g., Amadeus, Sabre, Travelport).
• Payment Processors: To securely process payments (PCI DSS compliant partners).
• Service Partners: Hotels, car rental companies, or other travel providers where applicable to your booking.
• Regulatory Authorities: Government agencies, border control, and customs authorities as required by law (e.g., Advance Passenger Information Systems).
• Marketing Partners: Google Ads and other advertising platforms to measure campaign performance. No personal travel data is shared.
• Corporate Affiliates: Sri Tharani Enterprise Co., Ltd. and Sea and Sky Travel Solutions Private Limited for operational and administrative purposes.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Booking records are retained for a minimum of 7 years for financial and regulatory compliance.
• Marketing consent records are retained until you withdraw consent.
• Technical logs are retained for up to 12 months.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data, subject to legal retention requirements.
• Portability: Request your data in a machine-readable format.
• Opt-Out of Marketing: Unsubscribe from marketing communications at any time.
• California Residents (CCPA): You have the right to know, delete, and opt-out of the sale of personal information. We do not sell personal information.
• Virginia Residents (VCDPA): You have the right to access, correct, delete, and opt-out of targeted advertising.

To exercise your rights, contact us at contact@purpletours.travel or call (888) 813-0226.

6. Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data transmission, secure payment processing via PCI DSS-compliant platforms, restricted access controls, and regular security audits. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and serve relevant advertising. Types of cookies we use include:

• Essential Cookies: Required for website functionality.
• Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
• Advertising Cookies: Used by Google Ads to measure ad performance and conversions (Google tag ID: used for marketing purposes).

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Google Ads & Advertising Compliance

We use Google Ads to promote our services. Our advertising practices comply with Google Ads policies. We do not use personally identifiable information to target ads. Conversion tracking is used to measure the effectiveness of our advertising. For more information, visit Google's Privacy Policy.

9. Third-Party Links

Our website may contain links to third-party websites, including airline websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including Thailand (where our service provider is based) and countries where airlines and GDS systems operate. We ensure appropriate safeguards are in place for such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of our services after such changes constitutes acceptance of the revised policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: contact@purpletours.travel
• Phone: (888) 813-0226
• Address: 29/48 Moo 10, Nong Prue Subdistrict, Nong Prue, Bang Lamung, Chon Buri 20150, Thailand
• Operated by: Sea and Sky Travel Solutions Private Limited | IATA No. 14025685